North American Energy Company

Energy company reinvents employee experience and effectiveness

Company: North American Energy Company

Established: 1920

Industry: Energy

A North American energy company, facing substantial challenges in employee engagement and communication for their 12,000+ employees, engaged Synozur to revamp their approach. Synozur conducted detailed employee journey mapping and developed personalized, relevant tools and information to improve user experience, addressing issues with the outdated intranet and poor engagement tools.

Background

A North American energy company faced significant challenges with employee engagement and communications for their 12,000+ employees. Internal research and surveys highlighted a crucial need for improved engagement and communication tools, revealing widespread dissatisfaction among staff.

Objective

The primary objectives for the project were:

· To revamp the outdated intranet and make it more user-friendly.

· To enhance employee engagement and communication tools.

· To improve productivity, collaboration, and overall employee satisfaction.

Context

Problems

The existing intranet was outdated and not user-friendly.
Employees were dissatisfied with engagement and communication tools.
Productivity, collaboration, and overall employee satisfaction were substandard.

Methodology

Synozur developed key experience principles for the client:

The need for personalized and relevant tools and information
Quick access to actions and tools
Better integration with existing tools rather than duplicating functionality

Synozur used a workshop-centered approach to develop user insights, requirements, and personas to tailor the intranet design to different user groups.

Employed a Minimum Lovable Product (MLP) design to ensure the platform was both functional and appealing.
The vision and roadmap centered on creating a personalized, efficient, and engaging experience for employees, with key scenarios driving decisions about content and functionality access.

Results

Synozur’s design was instrumental in elevating employee experience on the intranet and for future employee-centered initiatives. Key attributes include:

Features and capabilities grouped into five themes: Search and Find, People and Profiles, News and Events, Community, and Navigation.
Site disposition strategy based on the primary purpose and audience, leveraging different publishing tools for different types of content.
Personalized search delivering security-trimmed results, with options for filtering by source, type, function, or segment

As a result, the client has aligned business goals with a cohesive and dynamic digital workspace.

"Synozur's impact through this project has truly revolutionized how our employees interact and collaborate, positioning us for greater innovation and success"